End of meat? Startups seek alternatives for the masses

Brown's company, Impossible Foods, is part of a wave of startups aiming to wean Americans off foods like burgers and eggs, and their efforts are attracting tens of millions of dollars from investors

Associated Press, --December 29, 2015

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NEW YORK (AP) -- Patrick Brown is on an improbable mission: Make a burger Americans love, minus the meat.
Veggie patties have been around for decades, but Brown and others want to make foods without animal products that look, cook and taste like the real thing - and can finally appeal to the masses. "We are not making a veggie burger. We're creating meat without using animals," said Brown, a former Stanford scientist who has been scanning plants in search of compounds that can help recreate meat. More...

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