Facebook is shedding massive traffic – and it’s apparently flocking to YouTube

Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years. Facebook’s traffic hasn’t just fallen by about half since 2016, according to the study. Among the consequences of such a precipitous drop is the opening it’s given to YouTube, which the study’s data shows is about to overtake Facebook to become the second biggest site, traffic-wise, in the U.S. Which would give Google ownership of the top two spots, pushing Facebook down to number three. -- More....