By Robert Laurie ——Bio and Archives--August 21, 2018
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Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum’s Animals crackers in response to pressure from People for the Ethical Treatment of Animals. PETA, which has been protesting the use of animals in circuses for more than 30 years, wrote a letter to Mondelez in the spring of 2016 calling for a redesign. “Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter.
Mondelez agreed and started working on a redesign. In the meantime, the crackers’ namesake circus — Ringling Brothers and Barnum and Bailey — folded for good. The 146-year-old circus, which had removed elephants from its shows in 2016 because of pressure from PETA and others, closed down in May 2017 due to slow ticket sales. The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages — implying that they’re traveling in boxcars for the circus — the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.So, to sum up, PETA first destroyed the cookies’ namesake Barnum & Bailey circus, and they’ve now released the fictional animals. We’re sure they will enjoy their fictional life on the fictional plains – at least until the fictional lion stalks, kills, and eats the fictional zebra. They consider this a win.
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