Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story

We can’t pretend to be the world’s most savvy businesspeople, but we can confidently say we have common sense.

That’s why we know entrepreneurs should never insult or degrade their customers. There’s no quicker way to send a company into freefall.

Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story.

(0:00) The Fall of Anheuser-Busch
(2:20) The Evils of Stakeholder Capitalism
(10:42) How Covid and George Floyd Changed the Business World Forever… pic.twitter.com/on64lLasBM

— Tucker Carlson (@TuckerCarlson) April 7, 2025

Mega brands like Zyn and Bud Light could’ve used reminders of that before committing themselves to the Left’s LGBTQ craze. Instead of focusing on improving their products and pleasing the people who buy them, those conglomerates abandoned their buyers in favor of social justice warriors hellbent on turning the world gay. And it cost them fortunes. We call it suicide by woke white lady.

Former Anheuser-Busch executive Anson Frericks watched this happen in real time, and he joined today’s Tucker Carlson Show to share his key takeaways. Click the image below to watch and hear his hilarious stories, including insights on the fall of Bud Light, Zyn’s out-of-control DEI agenda, why big business hates you, and more.

Anson Frericks tells Tucker:

“Redemption goes through forgiveness, but the only way you’re going to be forgiven is if you admit you made a mistake… [Bud Light] needed to take a hard stand and say, ‘You know what? We screwed up. We’re firing [the people who want us to make gay beer], we apologize, and we’re going to get back to doing Bud Light commercials that are fun and humorous and everything else.’ But [they] didn’t do it.”