Gillette’s “Woke” Ad That Insulted Men Cost P&G Billions

The personal product-driven mega-corporation Proctor & Gamble had a pretty successful run last quarter, even beating Wall Street predictions. Only one of their brands found themselves deeply in the negative, and it just so happens to be the one that insulted its customer base in the name of being “woke.” According to Reuters, Gillette suffered a net loss of billions of dollars last quarter. That’s billions with a “b”:-- More...