Harley “Rainbow” Davidson is no longer a stalwart American company. It’s time to turn our backs on them, just as they have on us.
Milt Harris , Bio and Archives--July 26, 2024
American Politics, News | Comments | Reader Friendly | Subscribe | Email Us

Say it ain't so. Not Harley Davidson. Not an American company that represented rebellious fun. Not an American company that constitutes toughness.
We need to thank filmmaker Robby Starbuck, who put Harley-Davidson under the “go woke, go broke” microscope over their apparent “total commitment” to DEI policies.
Starbuck has done a great job of exposing companies that try to feed off of the American public while subscribing to policies that the majority of people despise behind closed doors. Even as Tractor Supply and John Deere had already bailed on Marxist agendas, Starbuck “updated” his meme that saw the Grim Reaper calling on the motorcycle company.
In a ten-minute video, Starbuck called out the company.
Among the points highlighted by the filmmaker, the motorcycle company is said to be a founding member of the Wisconsin LGBT Chamber of Commerce, which opposes banning genital mutilation of children, in addition to their partnerships with United Way and the Human Rights Campaign.
Starbuck focused on documented policies from Harley-Davidson. He contends that they support allowing men in girls’ sports, locker rooms, and restrooms, have funded an all-ages “Pride” event with an area for story time with drag queens, and have required 1,800 employees to do virtual training on becoming LGBTQ+ allies.
In addition, he called out Harley-Davidson CEO Jochen Zeitz, a climate change activist who had previously expressed his goal of "total transformation of the company" by 2030 and employee recognition of "transgender day of visibility.”
Other companies, John Deere and Tractor Supply, withdrew their support for ideological agendas that could have led them to experience what it means to be "Bud lighted" firsthand
Starbuck is a voice crying in the wilderness that we need.
Billionaire Elon Musk reacted with surprise to the exposé and posted:
Starbuck also stated that the only response from the company thus far has been to “hide customer replies” on their posts. “My goal with this reporting is never destruction. My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support. That’s not cancel culture, it’s capitalism.”
It's obvious that the new CEO of Haley Davidson doesn’t give a damn about the company’s history or those that love the brand. He is a radical leftist who intends to jam his beliefs down America’s throat, like it or not.
Guess what? We don’t like it.
We’ve all heard of Indian, Kawasaki, Honda, Ducati, Triumph, Yamaha, and Arch to name a few.
Once upon a time, owning a Harley meant something. The most important thing it has always stood for was that it represented America. The company’s new priorities do not represent mainstream America. In fact, those priorities represent everything that is anti-American.
Harley “Rainbow” Davidson is no longer a stalwart American company. It’s time to turn our backs on them, just as they have on us.
View Comments
Milt spent thirty years as a sales and operations manager for an international manufacturing company. He is also a four-time published author on a variety of subjects. Now, he spends most of his time researching and writing about conservative politics and liberal folly.