Hitting the open road on Memorial Day is red, white, and blue for tens of millions of Americans
Institute for Energy Research , Bio and Archives--May 25, 2019
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"Nearly 43 million Americans will start their summers on a high note with a Memorial Day weekend getaway," the American Automobile Association reports. "This long holiday weekend, marking the unofficial start of summer vacation season, will see the second-highest travel volume on record since AAA began tracking holiday travel volumes dating back to 2000, trailing only the bar set in 2005."
Compared to last year, 1.5 million additional people will drive, fly, or rail. Higher fuel prices (averaging $2.85/gallon for regular nationwide) are being offset by lower hotel and rental-car expenses, according to AAA.... cars have, from the very beginning, represented more than just transportation to most Americans. Cars have historically represented the freedom to go places, to make choices and to pursue many paths, perhaps even those leading to the unknown or the unexplored.He explains:
A look at the early history of car advertising and car clubs that lobbied for better roads and more access to the great American landscape reveals that cars were sold as machines of freedom. Every driver has the opportunity to be mobile and unrestricted, able to "hit the open road," or, if you have the means, to get off the road altogether in vehicles made for that very purpose.
Afoot and light-hearted I take to the open road, Healthy, free, the world before me, The long brown path before me leading wherever I choose. Henceforth I ask not good-fortune, I myself am good-fortune, Henceforth I whimper no more, postpone no more, need nothing, Done with indoor complaints, libraries, querulous criticisms, Strong and content I travel the open road.
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The Institute for Energy Research (IER) is a not-for-profit organization that conducts intensive research and analysis on the functions, operations, and government regulation of global energy markets. IER maintains that freely-functioning energy markets provide the most efficient and effective solutions to today’s global energy and environmental challenges and, as such, are critical to the well-being of individuals and society.