How much does Facebook make off you? The amount may surprise you

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There is an old adage in technology that if you are not paying for it, you are the product. For Facebook and its massive user base, this rings true, with some eye-opening results, depending upon where you live. Facebook's most valuable users are in the U.S. and Canada, generating $26.76 in average revenue per user (ARPU) in the fourth-quarter of 2017, $26.26 of that from advertising. For all of 2017, the average user in the U.S. and Canada generated $84.41 in ARPU. $81.92 of that came from advertising, making the region Facebook's most valuable on a revenue basis. -- More...

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