By Don Irvine ——Bio and Archives--December 16, 2010
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Research in the United States suggests that although print newspapers may have success in attracting readers to tablets there is an unhappy trade-off. According to a Missouri School of Journalism survey of 1,609 iPad owners, 58.1% who subscribe to a daily paper and who use their iPad at least an hour a day to read news said they were very likely to cancel their print subscriptions within six months.With more than 8 million of the devices having been sold and the now widespread availability of the iPad in retail stores they are a small but growing threat to newspaper print subscriptions in the long run. That number isn’t enough to kill print newspapers but any decline at this stage isn’t good news especially if the readers are fleeing to free digital editions that are still widely available.
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Don Irvine is the chairman of Accuracy in Media and its sister organization Accuracy in Academia. As the son of Reed Irvine, who launched AIM in 1969, he developed an understanding of media bias at an early age, and has been actively involved with AIM for over 30 years.