By Don Irvine ——Bio and Archives--January 13, 2012
American Politics, News | CFP Comments | Reader Friendly | Subscribe | Email Us
WITH the promotion of Rachel Maddow, the Air America radio host, to a prime-time television spot this week, the longtime third-place cable news network MSNBC cemented its identity as a channel for a liberal audience. But is that what advertisers want it to be? MSNBC, which is owned by NBC Universal, a unit of General Electric, does not trumpet its shift. But in the 12 years that MSNBC has competed head-to-head with CNN and the Fox News Channel, the partisan lines have never been drawn so neatly.Maybe the feeling is that since they are a distant third what do they have to lose by shifting to the left? The risk is that they will become a cable tv version of Air America with humorless liberals that do nothing but rant about conservatives and the GOP and lose even more ground to CNN and Fox.
Support Canada Free Press
View Comments
Don Irvine is the chairman of Accuracy in Media and its sister organization Accuracy in Academia. As the son of Reed Irvine, who launched AIM in 1969, he developed an understanding of media bias at an early age, and has been actively involved with AIM for over 30 years.