NewZealand.com Goes Real Middle-earth

New Zealand - 15 Years as the Real Middle-earth

By —— Bio and Archives--December 6, 2016

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The Lord of the Rings and The Hobbit Trilogies have had huge appeal and attract thousands of visitors annually, with international tourism contributing $14.5 billion NZD to the economy last year. The International Visitor Survey in June showed 16 percent of international tourists last year cited The Hobbit Trilogy as the initial reason they considered a trip to New Zealand.


Imagine if you could travel as a Hobbit through the real Middle-earth? Or an Elf? A Dwarf? A Wizard? What journey would you take through New Zealand?

To celebrate 15 years as the real Middle-earth, Tourism New Zealand has come up with a unique way for tourists to explore the country – re-imagining New Zealand experiences through the eyes of Middle-earth’s most loved characters.

“Middle-earth travel” engages consumers through a unique quiz designed to discover which character they would be. Consumers are then provided with a character-inspired journey throughout New Zealand with an itinerary on Tourism New Zealand’s website newzealand.com.

For Wizards it’s all about magical experiences – stargazing at the Dark Sky Reserve or discovering the underground majesty of the Waitomo Glowworm Caves. Dwarves are a little more down to earth, and will take a journey that connects to the land and New Zealand’s amazing culture.

Travelling as a Hobbit, you’ll have an itinerary packed with great hospitality, enjoying New Zealand’s best food and wine. And an Elf? Well… it’s all about the luxury – spas, wine and sailing.

Peter Jackson says that since the release of The Lord of the Rings: The Fellowship of the Ring 15 years ago nothing has changed – New Zealand is and will always be the real Middle-earth. “New Zealand has such a variety of landscapes from lush green forests, to soaring mountains. The grandeur of these landscapes saw tourists flock to our shores, and made a huge impact on the tourism industry. New Zealand is the perfect Middle-earth and a real place that visitors can experience for years and years to come.”

For those who can’t get enough of The Lord of the Rings and The Hobbit, Goway has a 14-day self-drive tour.


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