News outlets need 'more inventive' business model
Respondents also expressed frustration with so-called "sponsored content" being disguised as news.
News organisations need to become "more inventive" to arrest a decline in traditional revenue sources, an international survey has warned.
Researchers at Oxford University found that digital subscriptions and online advertising were failing to compensate for the collapse in newspaper sales.
Fully 75% of Britons said they would never consider paying for online news.
More...
Read next: A Kingdom-Influenced Business Model