By Dan Calabrese ——Bio and Archives--February 7, 2018
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Mercedes-Benz apologized to Chinese consumers on Tuesday for an Instagram post showing one of its luxury cars along with a quote from exiled Tibetan spiritual leader Dalai Lama, whom Beijing considers a dangerous separatist. In a statement on its official Weibo, the German car maker said it had deleted the controversial post immediately, and offered its sincerest apology to Chinese people, in a sign that foreign brands are growing more wary of the reputational damage that missteps on touchy political issues can bring. In a “MondayMotivation” hashtagged post on Instagram, Mercedes showed one of its white cars on a beach along with a quote attributed to the Dalai Lama: “Look at the situations from all angles, and you will become more open.”
The post soon drew criticism from eagled-eyed Chinese netizens. The Dalai Lama fled into exile in India in 1959 after a failed uprising against Chinese rule, though the Nobel Peace Prize winning monk says he simply seeks genuine autonomy for his Himalayan homeland. “We will promptly take steps to deepen our understanding of Chinese culture and values, our international staff included, to help standardize our actions to ensure this sort of issue doesn’t happen again,” the Daimler-owned company said in the statement.Absolutely pathetic. The Chinese public doesn't hate the Dalai Lama. The Chinese government does. It has nothing to do with culture and certainly nothing to do with "values," unless you consider iron-fisted communism a value. Having won the Nobel Prize is not exactly a guarantee of your good character (see Arafat, Yassir), but usually if someone has earned enough respect and prestige to have won a Nobel Prize, then you don't feel compelled to apologize to an entire country for offering an inspirational quote from the man. But remember, this has nothing to do with what's right or what's true. It has everything to do with access to the Chinese consumer market. If the Chinese communists are pissed off at Mercedes-Benz, they can make that a very difficult proposition and that's the last thing M-B needs. Maybe the language of apologizing to the "Chinese people" was strictly for the communist government's benefit. Maybe the German carmaker knows the people don't give a rip about this Instagram post. Either way, as much as I understand a business wanting access to markets, it's awfully pathetic that they feel the need to bend over this far backwards to grovel over something this innocuous. Someone should tell the Chinese communists to eat it.
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