The Secret Plan to Defend Obamacare

This week, The Heritage Foundation’s Rob Bluey obtained a four-page strategy memo that outlines a White House-coordinated campaign to force an unwilling public to accept Obamacare. Once again, all the strategies by the Administration and its liberal allies involve how better to message this hated law as the anniversary of its passage approaches and the Supreme Court hears oral arguments on its constitutionality. If only the Administration put this much effort into lowering the price of gas or creating jobs.

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The memo identifies the White House’s target audience — seniors, women, and young adults — with a goal of “increas[ing] overall public support for the law by making the benefits of the law (and consequences of taking those benefits away) tangible by featuring stories of real people impacted.” The effort will focus on two key issues:

“Remind people that the law is already benefiting millions of Americans by providing health care coverage, reducing costs and providing access to healthcare coverage. This message will include the ideas that these are benefits that politicans/the Court art (sic) are trying to take away from average Americans.”

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