Having first backed Donald Trump as he came out swinging on the campaign trail, too much has passed his lips and subsequently been deposited into the timeless archives of video to be ignored. This will most certainly bring Trump supporters down onto my neck with hatchets, but the obvious can’t be overlooked.
A brilliant builder of a real estate empire, Trump has become a media manager extraordinaire over the decades. It is all based on mainstream media indolence, its willingness to receive and broadcast radical sound bites to create ‘news,’ even when it isn’t – news, that is. Trump has demonstrated his mastery of maneuvering the media to repeat all that he says by being perceived as outrageous. In fact, Trump is anything but outrageous. He has perfected the use of shock value to garner unprecedented coverage. But it goes farther than that.Trump goes for the jugular then backs off
Trump's playbook: Fueling a rumor mill is the worst kind of manipulation of dedicated followers
Having first backed Donald Trump as he came out swinging on the campaign trail, too much has passed his lips and subsequently been deposited into the timeless archives of video to be ignored. This will most certainly bring Trump supporters down onto my neck with hatchets, but the obvious can’t be overlooked.
A brilliant builder of a real estate empire, Trump has become a media manager extraordinaire over the decades. It is all based on mainstream media indolence, its willingness to receive and broadcast radical sound bites to create ‘news,’ even when it isn’t – news, that is. Trump has demonstrated his mastery of maneuvering the media to repeat all that he says by being perceived as outrageous. In fact, Trump is anything but outrageous. He has perfected the use of shock value to garner unprecedented coverage. But it goes farther than that.Trump followers hoist the banner and go after the other candidate, often with a viciousness that is a liberal hallmark
Here’s the system… Trump appears at a rally before 20,000 or more people and vociferously accuses one or other of his opponents with loose allegations or personal attacks on character, faith or appearance. Check the youtube archives and you’ll find examples of every one of these – Dr. Ben Carson for his salvation testimony, Carly Fiorina for her facial features, Jeb Bush for his energy level, Ted Cruz for having been born in Canada… take your pick. There’s something for everyone and each time, Trump followers hoist the banner and go after the other candidate, often with a viciousness that is a liberal hallmark. After making defamatory remarks from the podium, the next day or so Trump will come out with conciliatory comments. Such as today’s turnaround stating that he’s moving on from rancorous accusations that the Cruz campaign intentionally attempted to defraud Dr. Carson of voters in Iowa. What purpose does that serve after letting the bull out of its pen? The damage is done. Trump knows full well that his more rapacious supporters will not let anything go, but will continue the attack against Cruz, rightly or wrongly, when the whole incident is traced back to imprudent and ill-couched information released from the Carson campaign. No apology will be forthcoming from any quarter in the Trump operation, nor will the Carson media staff own up to misleading language that, frankly, instigated the misinterpreted CNN report in the first place. There’s plenty of blame to go around. Trump laid the groundwork for his supporters to keep up the harangue even after he says he’s magnanimously ‘letting it go.’ Fueling a rumor mill is the worst kind of manipulation of dedicated followers. Trump's playbook is to start the ball rolling then stand back, throwing up his hands and acting like he had nothing to do with what he’s loosed against anyone standing in his way.Read next: President Trump’s Monroe Doctrine Goes Active in Latin America
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Former newspaper publisher, A. Dru Kristenev, grew up in the publishing industry working every angle of a paper, from ad composition and sales, to personnel management, copy writing, and overseeing all editorial content. During her tenure as a news professional, Kristenev traveled internationally as a representative of the paper and, on separate occasions, non-profit organizations. Since 2007, Kristenev has authored five fact-filled political suspense novels, the Baron Series, and two non-fiction books, all available on Amazon. Carrying an M.S. degree and having taught at premier northwest universities, she is the trustee of Scribes’ College of Journalism, which mission is to train a new generation of journalists in biblical standards of reporting. More information about the college and how to support it can be obtained by contacting Kristenev at cw.o@earthlink.net.
ChangingWind (changingwind.org) is a solutions-centered Christian ministry.
