Virginia Tech’s Teflon President
Charles W. Steger dithered and delayed
Last week Virginia Governor Bob McDonnell missed a golden opportunity to re–establish accountability in higher education. The US Department of Education’s Office of Federal Student Aid levied the maximum allowable fine for Virginia Tech’s failure to issue a timely warning to students before the Tech shooter took an additional 30 lives in Norris Hall.
Mary E. Gust, an official with the Office of Federal Student Aid, spoke for many when she concluded — in what the Washington Post described as “a stinging rebuke” — “Virginia Tech’s violations warrant a fine far in excess of what is currently permissible under the statute.”
This would have been the perfect time to accept the resignation of Tech President Charles W. Steger — after Steger had already done his duty by requesting the resignation of Tech Chief of Police Wendell Flinchum.
But instead of sacking Steger, the McDonnell administration supports Steger’s decision to appeal the fine!
Steger’s response is predictable — he’s been dodging responsibility’s bullet, so to speak, for the last four years. But McDonnell is a military man and the military is supposed to inculcate a culture of taking responsibility for events that take place in your command.
McDonnell spokesman, Tucker Martin, said the governor was “disappointed” by the fed’s penalty and issued a statement declaring: “The university took all reasonable and appropriate steps in responding to an unprecedented tragedy.”
This is exactly wrong. When a client is involved in an unforeseen crisis situation, or a crisis where they are not at fault, my first advice is to put the facts into context. Steger and Virginia Tech in context make the failures even more glaring.
At 7:24 AM, April 16, 2007, university police officers arrived at West Ambler Johnston dormitory where two Tech students had been murdered. Steger was aware of the situation by 8:11 AM. Then Steger and his administration proceeded to waste one hour and fifteen minutes before issuing a completely ineffective campus–wide email that failed to mention the two murders and did not direct students or teachers to take safety measures.
Instead these rear–end–covering buffoons blame their incompetence on the campus police officers that reported the initial shootings were a domestic incident and the primary suspect had been identified.
As Tech spin-doctor Larry Hincker claims, “The university actions on April 16 were well within the standards and practices in effect at that time.”
There are two problems with even this feeble excuse: one, the alleged shooter was not in custody and two: they were blaming the wrong guy.
So what “practices” were Steger and his administrative flunkeys evidently following during that period of time? Their domestic–shooting–on–campus checklist appeared to have these entries:
- Notify the governor’s office and board of visitors? Check.
- Cancel bank deposit pickups? Check.
- Cancel classes at the veterinary college? Check.
- Cancel trash pickup? Check.
- Warn students and faculty? Nah.
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Michael R. Shannon——Bio and Archives
Michael R. Shannon (The Whole Shebang (mostly)) is a Virginia-based public relations and media consultant with MANDATE: Message, Media & Public Relations who has worked in over 75 elections on three continents and a handful of islands.
