From fake news to something even worse
With a shorter attention span, younger generations, especially Gen Z, are jettisoning traditional news outlets for short-form content -- TikTok, YouTube, Instagram. Unfortunately, the cure comes with its own poison.
In the early 2010s, millennials helped usher in the rise of online media. They consumed news through digital-native sites like BuzzFeed, Vox and Vice, while still engaging with legacy outlets on platforms like Facebook and TwitterX. Push notifications from the New York Times or CNN apps were common. RSS feeds weren’t dead just yet.
But Gen Z? They’re unlikely to even visit a news homepage.
According to a 2022 Reuters Institute report, over 39% of Gen Z respondents said they use social media as their primary news source, with platforms like TikTok and YouTube leading the way. Facebook barely registers. Twitter/X is more polarizing than trusted. News apps? Mostly ignored.
The reason is simple: Gen Z expects news to come to them, not the other way around.
But there is new research from the University of Virginia which explains some of the behavior of Gen Z, especially involving their assimilation of ‘news-information’.
It seems that Generation Z and millennials, who grew up online, struggle to spot bogus, AI-generated headlines. Knowing what is real and what is fake is for them -- not easily discernible.