
White House to David Ortiz: Hey, no selfies with the president!
Dignity

For those who don't know the back story: Every year, the champions of major sports get invited to the White House for some reason. Since the Boston Red Sox and their stupid beards regrettably won the 2013 World Series, and they're "in town" (sort of) playing the Orioles, they're up for the big stand-and-grin with the biggest celebrity in the world.
Most people seemed to think it was pretty cool or at least mildly amusing when slugger David Ortiz snapped a selfie with Obama. But the media and others quickly became scandalized when it came out that Ortiz had been paid by Samsung, which made his phone (or, sorry, device), and that Samsung was also investing big bucks to publicize the shot on social media.
A publicity stunt involving the president of the United States! The horror! Then again . . .
The idea of a White House objecting to commercial use of the presidency is nothing new. But the calculus changed when Obama, who is known for being extremely conscious of his image, came into office. Obama has embraced social media, especially photos and video that can be disseminated quickly and widely. The worldwide fascination with Obama and his family has not waned, and companies like Samsung have attempted to capitalize on it.
According to Bloomberg, the White House launched an offensive in 2009 to regulate the commercial use of Obama's image. Multiple companies, including Ikea and Ben and Jerry's, built advertising campaigns around Obama's "Yes we can" slogan and calls for change. "Yes Pecan" was actually an ice cream flavor for awhile. In reality, Ben and Jerry's was just trying to drum up excitement for a boring flavor, butter pecan.
And maybe we should check in with the most egregious violator of the rule that says the president shouldn't be involved with publicity stunts. That would be the guy responsible for:

- The beer summit
- The re-set button
- The Greek columns in Denver
- Lance Bass?
- Between Two Ferns
- That photo on the Rosa Parks bus
- All those halo photos
- Dude, skeet shooting? Seriously?
- Every State of the Union address

Read next: The Stench of Sanctimony Pervades White House Bishops’ Meeting With President Trump
Email Us | Reader Friendly | Comments
Dan Calabrese——Bio and Archives
Dan Calabrese’s column is distributed by HermanCain.com, which can be found at HermanCain
Follow all of Dan’s work, including his series of Christian spiritual warfare novels, by liking his page on Facebook.
