But when Rotem and Omri Shor’s diabetic father accidentally took a double dose of insulin, the Israeli brothers created Medisafe, a cloud-synced mobile medication-management platform that could do much more.
“Going way beyond apps that are really just glorified alarm clocks, we provide additional tools to keep patients on their medications. We do this by bringing in content and data from third parties to address other factors in non-compliance, such as affordability,” says Jon Michaeli, executive vice president of marketing and business development at Medisafe.
Medisafe users, who currently number 1.8 million, receive adherence reports on their progress and scheduled reminders to refill their medications registered in the platform. In addition, the Android and iOS platform allows them to add “MedFriends” who can keep an eye on the medication schedule and get an alert if a dose is missed.
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