Online advertisers can already target you based on your age, gender, interests and location. Now, leaked documents suggest Facebook is working on ways to show advertisements based on your emotions and feelings.
What is Facebook doing?
According to a report from The Australian, Facebook has the ability to target its users based on how they're feeling. In particular, the report focuses on how this technology could be used to target young people — teenagers as young as 14 — categorizing them as feeling stressed, defeated, overwhelmed, anxious, nervous, stupid, silly, useless and a failure. One headline characterized Facebook as trying to "target emotionally vulnerable and insecure youth." --
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