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Smucker's ends 7-year drought after social media campaign

'Overwhelming consumer passion' brings Jif peanut butter back to Canada


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By -- CBC —— Bio and Archives May 22, 2017

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After a seven-year drought, the popular Jif peanut butter is back in Canadian stores. Its resurrection comes just as archrival Skippy peanut butter has exited this country — much to the dismay of Skippy fans. -- More...



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