Political-News Sites Forge Ad Group to Compete With Facebook and Google

Political advertising makes strange bedfellows. News sites from across the political spectrum are joining forces to form an ad-sales alliance to compete better with Facebook Inc. and Google as the 2020 election cycle heats up. The Digital News Alliance brings together the Daily Caller and Washington Free Beacon conservative sites with the left-leaning Raw Story and AlterNet and the more centrist Mediaite and its sister site Law & Crime, the publishers announced Thursday. The alliance will offer marketers custom ad packages aimed at politically engaged readers, they said. -- More...

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