Skeptics beating Al Gore: Dem advisors say drop global warming as lead message

By Steve Milloy —— Bio and Archives June 22, 2009

Comments | Print This | Subscribe | Email Us

A public relations firm advising Democrats on climate legislation says that global warming alarmism needs to be dropped.

According to a memo from Greenberg Quinlan Rosner Research, global warming should not be used as the "primary frame":

Awareness about global warming is broad, and some in the public are seriously concerned about it. But almost no one in our groups expressed such concern; for most voters, global warming is not significant enough on its own to drive support for major energy reform. So while it can be part of the story that reform advocates are telling, global warming should be used only in addition to the broader economic frame, not in place of it.

Now you know why the skeptics were more than delighted to have Al Gore as the leading messenger for global warming alarmism. BTW, the Greenberg Quinlan Rosner also notes that the term "green" should be dropped:

"Green" is meaningless or confusing -- the term "clean" resonates with voters.

So does this mean that Steve Milloy will need to re-title his new book "Clean Hell"?