Bud Light’s sales drop is accelerating amid Dylan Mulvaney fiasco — and is now spilling into other Bud brands
Anheuser-Busch told distributors that an outside ad agency was responsible for tapping Mulvaney to promote the Bud Light brand to the LGBTQ community, but has stopped short of naming the marketing firm.
News on the Net -- New York Post, Bio and Archives--May 10, 2023
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Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned.
Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week ended April 29 — worse than the 21.4% decline they suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data. ---More...
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