Fired for a T-Shirt: “Show Me The Evidence” Gets a Brewer Terminated!!

The brewery called the shirt offensive and the incident unacceptable, apologized for the hurt caused especially to Indigenous communities and said his views and actions do not reflect the company’s values.

News coverage of the story carried a “graphic content” warning.

In this video Dan Dicks of Press For Truth looks at the termination, the brewery’s response, and what the reaction says about which political messages are treated as acceptable and which ones are treated as grounds for removal.

Please share this video far and wide!!

FIRED for a T-Shirt: “SHOW ME THE EVIDENCE” Gets a Brewer TERMINATED!!

John Adair, co-owner and head brewer at Sooke Brewing Company, was terminated after a photo circulated of him working on September 30, National Day for Truth and Reconciliation, in a shirt that read “Show Me… pic.twitter.com/EuApvg0pqH

— Dan Dicks (@DanDicksPFT)October 2, 2026