Is the hashtag over? Researchers reveal Super Bowl ads have abandoned them (and Facebook and Twitter) for URLs

This year had a 15% decrease in number of hashtags used in commercials


It could be the end of the hashtag. A new report has revealed that out of the total 66 ads that aired during Super Bowl LI, only 30 of them included a hashtag - while 41 percent displayed the firm's URL. -- More...

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