There's an audience for high-octane wines, to be sure. But that market has shrunk dramatically in recent years as consumers have embraced more elegant, food-friendly wines.
In the late 1990s, Americans became obsessed with wines from the Land Down Under. For most of this millennium's first decade, fruit bombs with quirky names and eye-catching labels flew off the shelves of U.S. retailers. But sales soon began free-falling. Between 2008 and 2013, the U.S. market for Australian wine declined by more than 20 percent.