Did you know that when you're watching your favourite TV program, your TV program could be watching you as well?
It's true, if you believe what a company called FlySwipe is selling. That's because, according to a press release coming from the upcoming National Association of Broadcasters convention, broadcasters and marketers now have the ability to know exactly who's watching a program thanks to advancements in artificial intelligence technology.
FlySwipe says they can use facial recognition and "big data" to help the broadcasters and advertisers figure out exactly which commercial a particular viewer should be shown, based on the viewer's age and gender. On the upside, perhaps, they say the technology can also limit adult-oriented ads while there are kids in the viewing room.
