The phrase, "Burn, baby, burn" was made famous as a war cry by participants in the 1965 Watts Riots which erupted after a combative traffic stop between a Black parolee and the Los Angeles Police Department. When word got around of the injury of a pregnant woman in his car, unrest spread like, no pun intended, wildfire.
Fast forward to 2020 and Black Lives Matter Greater New York president Hawk Newsome (cool name, uncool commentary) seems intent on reigniting the spirit of this comment and widespread conflagration.