They may search for the best price, only to discover, as customers in central Florida did, that after paying $20,000-40,000 for their systems, they are stuck with installations that may be unusable or unsafe. BlueChip Energy—which also operated as Advanced Solar Photonics (ASP) and SunHouse Solar—sold its systems at environmental festivals and home shows. Buyers thought they were getting a good deal and doing the right thing for the environment. Instead, they were duped.