Disney's first two 4K disc titles, Guardians of the Galaxy Volume 2 and Pirates of the Caribbean Volume 5 are welcome additions to the burgeoning 4K title library, though one is much better than the other as both a home video presentation and as a movie.
Still, it's nice to see Disney stepping up to the 4K world. The company may be many things, but stupid it is not. And it knows how to make money.
But there was a time when the company misunderestimated the marketplace so badly that it ended up suing a tech company for having the audacity to create a new technology! That was after Sony introduced the Betamax, ushering in the home video age - and Disney (and some other studios, if I remember correctly) sued them, ostensibly because they thought they'd lose a pile of money due to piracy, home taping, whatever. It made no sense then and looking back on it now (and considering the percentage of its income Hollywood makes from video releases these days) Disney looks pretty silly.