The Ranger had been a fixture in Ford's lineup for what seems like forever and this newly reborn North American version is a logical addition to Ford's lineup of pickup trucks, filling a niche they had abandoned to the competition for too long
Ford Ranger a solid mid-sized truck in the vein of big brother F-150
Are you looking for a pickup truck that'll haul your stuff and get you where you want to go, yet not take up your entire driveway the way a full-sized truck might?
If so, you might be a prime target of Ford's new Ranger. It's a pickup that, like the legendary F-150, offers a lot of truck goodness, but which is aimed at those in the market for a smaller pickup.