Ford Working to Win Back “Lost Generation”

Two-thirds of the automaker's lineup


Speaking at the WSJ ECO:nomics conference in Santa Barbra, the Wall Street Journal reports Mulally acknowledging Ford products haven't always been the best. "We really have lost a generation," WSJ quotes him as saying, adding "In the past, Ford ‘did not have a consistency of purpose,' he said, but is now committed to producing vehicles that are ‘best in class.'"
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