Speaking at the WSJ ECO:nomics conference in Santa Barbra, the Wall Street Journal reports Mulally acknowledging Ford products haven't always been the best. "We really have lost a generation," WSJ quotes him as saying, adding "In the past, Ford ‘did not have a consistency of purpose,' he said, but is now committed to producing vehicles that are ‘best in class.'"
And, in a surprising turnaround from the company who has made much of their living on the back of the F-150 pickup truck, WSJ says, "He reiterated that Ford's mix of vehicles will do a 180 in coming years, with light cars-rather than trucks and SUVs-representing two-thirds of the automaker's lineup, as rising energy prices make fuel-efficient cars a priority for consumers."
Mulally's comments come as many analysts see Ford avoiding the doom-and-gloom news affecting other domestic automakers. Forbes says, "The No. 2 U.S. automaker is so far navigating brilliantly through a very dangerous minefield while the fate of its U.S. competitors, General Motors and Chrysler, looks bleaker by the day."...more
