Globalization in the Shadow of the Crescent

In May of this year, Audi posted a video on Twitter with the caption "At#EUDiversityMonth #Audi". It had little to do with advertising the car itself. It was an advertisement of diversity, and a very specific one. A woman wearing a black hijab slowly raised the rainbow flag with her both hands. Once again: a Muslim woman in traditional Islamic clothing advertises the LGBT community. Considering how Muslims treat gays, lesbians and transgenders, this is comparable to the Nazis advertising kosher products, and the Stalinists advertising the Declaration of Human Rights. Nevertheless, this curiosity is a prime example of the direction in which the process of globalization is moving.

For #EUDiversityMonth, #Audi is setting an example when it comes to #diversity. This video shows what that means and why diversity is only effective through #inclusion. #CelebrateDiversity pic.twitter.com/5aS9uoqcAM

— Audi (@AudiOfficial) May 18, 2022