For years, water, or, more accurately, its scarcity, has been predicted to be the next doomsday scenario. In 1994, the American Philosophical Society published a book bearing the title: Is water our next crisis? In 2007, NBC featured: Crisis feared as U.S. water supplies dry up. More recently, in 2011, NPR did a story on Water: The Epic Struggle for Wealth, Power and Civilization—a new book in which the author posits: “water is surpassing oil as the world's scarcest critical resource.” This year, a Business Insider (BI) report called “water scarcity problems” a “looming national issue.” In September, the Associated Pressdeclared: “The water crisis is already here.”