US tech giant is accused of manipulating ad auctions to increase Google's win rates and allocate ad spend to preferred clients - losing publishers up to 40% of revenue while raking in $370m-a-year
Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit.
The damning claims in a Texas lawsuit accuse the search giant of running a digital advertising monopoly that increased the cost to advertisers and harmed ad industry competitors and publishers.-- More...
