It is a truism that the most important thing is never the obvious thing --the enticing thing. Currently, ISIS is the most enticing topic in the world of talking heads. Yet even though ISIS entices, far more dangerous events are at play in the world: The coming of a nuclear Iran.
Yet ISIS is of some importance. Despite all the well-deserved attention upon ISIS, however, the majority of media consultants miss the point entirely. ISIS is not significant because of what it's doing in the world. It is significant because what it is doing in the world draws legitimacy from the foundational texts of Islam. ISIS even does us the favor of publishing the Qur'anic justification for its practices.