Kia definitely seems to be throwing down the gauntlet, and if they keep making cars like the new Optima, other manufacturers had better be looking over their shoulders.
The Optima really knocked my socks off when I drove it for a week recently; it not only looks great, it drives well and has just about every technological toy and/or tool you can imagine, short possibly of the ability to drive itself. Maybe they're holding that back for 2012…