Remember Lincoln? Ford's high end division used to be out front - whether as luxury limo-type vehicles such as the Continental, "hot rods" of song, and even the original 1960's TV Batmobile, which was really a Lincoln under the skin.
Whatever happened? Lincoln is still around, but today their vehicles are basically gussied up Fords - not that there's anything inherently wrong with that. But it seems to me that the high end vehicles should be the state-of-the-art ones, with their stuff trickling down to their lesser brands. This is how companies like Lexus have done it traditionally - stuff that began life on the top line vehicles, even such currently "pedestrian" features such as traction control, ABS and airbags, have made their way down the market and can now be found on the "lowly" Toyotas.