TORONTO, Making its Canadian debut at the Canadian International Auto Show today, Toyota showcased the Prius v midsize hybrid, part of the expansion of the Prius into a family of innovative hybrid-powered vehicles. The Prius v arrives at Canadian dealerships in late summer 2011.
"With 60 per cent of the Canadian hybrid market, Toyota is a recognized leader in hybrid technology. The Toyota Prius v is a significant new hybrid model for us, as we begin the expansion of the Prius family," noted Warren Orton, Director at Toyota Canada Inc. "The 'v' stands for versatility, as the Prius v provides 50 per cent more interior room than the Prius. The Prius v is designed to meet the needs of growing families with active lifestyles, while providing the same benefits as the Prius - including remarkable fuel efficiency and emissions performance."
