On Sunday morning I saw a line of people waiting patiently for the doors at SOVA Pantry to open so that they can get food. On the same evening I saw an even longer line of people lined up in Beverly Hills to buy $4 cupcakes “handcrafted in small batches” at Sprinkles. There are over 20 tantalizing flavors to satisfy the sweet tooth, using the freshest ingredients including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla etc. Need any today?