Marijuana, i.e. the cannabis plant, is all the rage right now. Occasionally dubbed Mary-Jane (one of numerous slang names for it) or simply MJ, it is in the process of widely finding lawful acceptance as a recreational drug. As a result, many companies have sprung up to commercially produce or distribute it and various governments are hopeful to garner substantial tax revenues from that kind of business.
Profitable enterprises never have to wait long for competition to arise. In the case of MJ, it looks like a similar substance, let me dub it here Pettina, may just give it a run for the money.