Cord cutters are referred to usually as people who've dumped cable TV, either going only with off the air signals or using alternative services such as Netflix, YouTube and the like as ways to get their programming fixes.
But there's another type of cord cutting that could be quite attractive to some consumers, and that's the cutting of the cord between your smart device/music player/whatever and your headphones. It's a legitimate cutting if, like me, you tend to get your cords tangled and twisted all the time.