Historically, the term preaching to the choir has been viewed as something less than a positive effort. After assessing the information and connecting the dots from two of my previous articles, “Drinking the Kool-Aid” and “Stupid Is as Stupid Does,” I have rethought the need to reassess the value of preaching to the choir. In the historic context of that term, we made the assumption that the choir has no need to hear the sermon. With my current understanding of mass psychosis and stupidity, I believe we definitely need to keep the “choir” engaged.