Publishers see dramatic drop in Facebook referral traffic as the social platform signals exit from news business
“News publishers are going through three bubbles bursting at the same time,” said one of the publishers I spoke to. “One is no one cares about [Donald] Trump anymore; two, the pandemic is over; and now Facebook is gone”
By News on the Net -- CNN Business—— Bio and Archives--August 19, 2023
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Facebook is shunning the news business in the US.
The Meta-owned company has quietly made changes in recent months that have dramatically reduced referral traffic to media outlets, more than half a dozen publishers told me. The move has put considerable dents in the daily traffic publishers see, with the damage appearing to be more pronounced among those who publish more hard news-oriented content. ---More...
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