Frustrated parents are launching apparel startups to upend gender norms

The End of Boys and Girls: These Companies Are Going to Change How Your Kids Dress

By News on the Net Bloomberg—— Bio and Archives--July 14, 2015

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Ever since Jaya Iyer's daughter was a toddler, she had been fascinated by Saturn and its icy rings. When Swaha turned three, she had a space-themed birthday party. But when her mom went to find clothes with space images for Swaha, she couldn't find any. They were all in the boys section.

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