If you were born in the early to mid 1970s or before, you might remember Oldsmobile's attempt to convince the car buying population that their brand of car changed by their new slogan, "[T]his is not your father's Oldsmobile." The ad campaign first appeared in 1988, and was seen as an attempt to convince the buying public that Oldsmobile changed to appeal to a younger crowd while still maintaining their respect from the "old guard" of car buyers.
