As an outcome of the two recent elections on North America, one is reminded of the power that tradition and conformity have in our collective lives. Both the Canadian and American elections vividly demonstrated a media controlled and manipulated game, that was played into by the general populous. Very few people actually turned out to exercise their right to vote. Of those that did, very few were educated or more than superficially informed regarding the parties` stances, policies and implications of such upon our lives. Rather, votes were cast along lines of family tradition, religion, race or gender. Many did not vote for a person or party because of their potential worth and ability, but rather because `my family has always voted for this party so I will too`.