Tim, as in Tim Hortons (TH) has had some problems as of late. So do, or did, some of its franchisees and they have turned into "rebels" of a sort. As you may recall, Tim Horton (1930-1974) used to be a professional Canadian ice hockey giant, one of the '100 Greatest NHL Players' in history .
Tim and his buddy built a great chain of donut shops. That was decades ago and a long-time favorite for anyone thirsting for a cup of coffee with a little sugar fix on the side.